PROJECT SUMMARY
A Wisconsin-based tier-1 tyre manufacturer partnered with PalTech to modernize operations through AI-driven development. The objective was to eliminate system silos, improve responsiveness across dealer support, and streamline workforce management. PalTech implemented a consulting-led transformation, embedding context-aware intelligence into workflows while accelerating development cycles using AI-assisted engineering. The result was faster decision-making, reduced manual effort, and scalable, governed AI adoption across the enterprise.
CHALLENGES
- Fragmented support ecosystem across dealers, distributors, and customers with no contextual continuity
- High dependency on manual processes for query resolution and workflow execution
- Complex workforce management across plant workers, field staff, and contract labor
- Limited access to HR policies, compliance data, and operational information
- Siloed ERP, CRM, and HR systems without a unified intelligence layer
- Slow development cycles restricting the ability to adapt to business needs
SOLUTION
PalTech implemented a consulting-led AI-driven development framework to address both system design and operational intelligence:
- Built a unified conversational support layer enabling context-aware interactions across dealer and customer channels
- Enabled retrieval-based intelligence (RAG) for accurate access to product manuals, policies, and enterprise knowledge
- Developed a “Chat with Data” HR interface to streamline workforce interactions across plant, field, and contract employees
- Automated onboarding, policy access, and query handling through conversational workflows
- Accelerated application development using AI-assisted coding, reducing build and integration timelines
- Integrated enterprise systems (CRM, HRIS, ERP) through event-driven orchestration
- Established AI governance frameworks ensuring compliance, auditability, and controlled data access
- Leveraged tools like Claude selectively for development acceleration and runtime intelligence, while retaining architectural control within PalTech