Executive Summary
Our client, a US camera re-commerce platform, needed a complete digital overhaul to remain competitive in a global marketplace. Their homegrown ERP—built nearly a decade ago—had become a costly bottleneck, limiting scalability and causing painfully slow deployments that lasted up to 24 hours. PalTech stepped in with a plan to revitalize the client’s operations from the inside out.
By migrating to open-source platforms, integrating modern payment options, and embracing a phased transition strategy, our client could keep the business running smoothly while rolling out much-needed improvements behind the scenes. Today, our client is primed to expand globally with a nimble, secure architecture that powers everything from online sales to quote management. This transformation opened a clear path for market growth and operational excellence.
Business Problem
An aging ERP threatened to cap the client’s global ambition before it even got started
Our client buys, refurbishes, and resells cameras worldwide. From classic models to the latest gear, they move significant inventory through both online and in-person “buy” programs. Yet their in-house ERP, developed around 2013, hadn’t kept pace with modern standards, leading to frequent maintenance headaches, deployments that dragged on for days, and serious security vulnerabilities. In practical terms, they couldn’t handle the increased volume of quotes, payments, and shipments that came with global expansion. Their legacy system made it difficult to onboard more users or seamlessly integrate new technologies.
The consequences were heavy: stalled growth, limited ability to add additional store locations, and reliance on clunky manual processes for payments that left them open to errors and security risks. Worse still, the outdated architecture lacked the flexibility to handle multiple currencies and languages—key requirements for the client’s ambitions to expand internationally and open more physical stores. By the time they realized the scale of these challenges, it was clear they had outgrown their existing setup. What they wanted was a scalable, modern architecture that could manage orders, process buyer quotes anywhere in the world, and handle new payment methods without frequent system breakdowns.
They needed a partner who could tackle a top-to-bottom overhaul, without bringing the business to a standstill.
Solution Implemented
A phased tech overhaul brought the systems and business back on track.
PalTech partnered with the client to orchestrate a ground-up modernization, focusing on scalability, security, and global readiness. Below are the key solution pillars:
Modern E-Commerce Platform (Magento Open Source):
- Migrated from a licensed Magento application to a community-backed, flexible open-source framework.
- Allowed quick feature rollouts and easier maintenance, ensuring an intuitive global shopping experience.
Next-Generation ERP (Oracle NetSuite):
- Replaced the legacy in-house PHP ERP with a robust, cloud-based system.
- Centralized inventory, billing, and financials while enabling multi-location and multi-currency transactions.
Automated Digital Payment Processing (Dash Payments + Other Gateways):
- Integrated Braintree, PayPal, Stripe, and Dash Payments for reliable, real-time payouts to customers worldwide.
- Eliminated manual errors, sped up settlements, and bolstered overall payment security.
Revamped Quote Management System:
- Digitized the entire process of generating and managing quotes, allowing sellers to receive accurate valuations within hours.
- Improved transparency for buyers and sellers while reducing administrative overhead.
Streamlined Architecture & Deployment Pipeline:
- Adopted Docker for containerization and Semaphore for continuous integration, shrinking deployment times from days to hours.
- Hosted on Google Cloud Platform for global reach, reliability, and automatic scaling.
By the end of this multi-stage effort, the re-commerce platform had a suite of modern, integrated tools that work together seamlessly to manage every aspect of their global re-commerce operation.
99.9% Uptime: Dramatically improved reliability, up from a patchy legacy environment.
Payment Efficiency: Reduced payout processing time by up to 90%, thanks to integrated digital payments.
Order Throughput: Accelerated order processing by 70%, cutting manual tasks and wait times.
Security & Compliance: Lowered reported vulnerabilities by 85% via the move to modern, cloud-based applications.
Reduced Maintenance Costs: Saved nearly 40% on ongoing support by leveraging Magento Open Source and Oracle NetSuite’s scalability.
Global-Ready Infrastructure: Now supports over 10 currencies and 15 languages—laying the groundwork for new store openings worldwide.
Technology Stack
Ready for your own transformation?
Contact PalTech to turn legacy bottlenecks into modern, scalable solutions—without halting daily operations. Let’s chart your path to growth today!
